Along the Portland waterfront - Copyright Travel Portland

Thank you all for attending NASPL 2017!

Shift! Your Game

In this rapidly shifting enviroment it's time to take stock of your enterprise's direction and
at the NASPL 2017 Annual Conference





Welcome to Portland!

Oregon Lottery Director Barry Pack and Rose Hudson, NASPL President/President & CEO
of the Louisiana Lottery, invite you to NASPL 2017 - Shift your Game!

Tilikum Crossing in the fog - Copyright Travel Portland

Portland, Oregon. You may have heard about it.


If you’re lucky and adventurous you might have visited this Pacific Northwest beauty before and you know…it’s all true.


A laid-back metropolis that works with an appealingly off-kilter vibe, an almost unfair abundance of natural splendor, eclectic nightlife, tax-free shopping, famous food carts, fine micro-breweries, and of course a pioneer spirit that stays with you. The Oregon Lottery welcomes you to a city and state that welcomes all.


SHIFT! Your Game is this year’s theme and promise of insight to all that attend. This theme reflects the need for shifting the way lotteries think and operate in a rapidly changing environment. The keynote sessions are designed to offer concepts on how to keep up with our constantly moving market. These sessions will bring fresh perspectives from outside our industry and will leave attendees with ideas on how to apply the message to their lotteries to meet new opportunities or face existing challenges.


Keynote speakers from outside enterprises will explore shifts in…

  • Your thinking for what the future holds
  • New products and markets
  • Your customer base
  • Security for the digital age
  • Your branding


Our unique Insight sessions will go inside our industry to share best practices on key subjects germane to every lottery and include:

  • Corporate social responsibility
  • Working in a political environment
  • Multicultural marketing
  • Data and analytics


The SHIFT will begin Wednesday, September 13, 2017, at the Oregon Convention Center with various events and sessions occurring throughout the week. In addition to the Keynote and Insight sessions listed above, conference attendees will have the opportunity to explore the NASPL Trade Show, interact with vendors and fellow industry members and see which lotteries will go home with NASPL's prestigious advertising awards. 


WHEN: September 13, 2017 – September 16, 2017

WHERE: Oregon Convention Center – 777 NE Martin Luther King Blvd, Portland, OR 97232


To experience the SHIFT for yourself, join us in Portland, Oregon, September 13-16, 2017!




Barry Pack
Director, Oregon Lottery


Rose Hudson
NASPL President /
President & CEO, Louisiana Lottery  

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